(NEW YORK) – HSBC Bank USA today announced the launch of a new digital out-of-home (OOH) advertising campaign to underscore its commitment to a sustainable future, to coincide with the 26th Annual UN Climate Change Conference (COP26) in Glasgow, Scotland.
These special billboards will run from November 5th – 7th at bus shelters and LinkNYC screens across Manhattan, Queens, and the Bronx. Locations were selected based on their proximity to green space and vegetation. According to research, colored light can encourage plant growth, chlorophyll absorption and photosynthesis. Each digital advertisement will include the following tagline:
“What if blue light from an ad could help NYC stay green?”
The advertising placements are part of a larger six-week campaign to highlight the following key themes: sustainable infrastructure, future of cities, climate tech and commitment to sustainability. The messaging is expected to be viewed over 22 million times.
“During COP26, we’re aiming to show our sustainability commitments in action locally,” said Kerry English, Head of U.S. Marketing at HSBC. “This campaign reinforces the idea that getting to net zero requires bold action, creative thinking and innovative ways of engaging with clients and partners to mobilize the transition to net zero.”
“To get people’s attention, we needed to show rather than tell,” says Ari Elkouby, Executive Creative Director at Wunderman Thompson Canada, who created the advertising campaign for HSBC. “We had the opportunity to use the media available to bring attention to HSBC’s global sustainability commitment and create a positive impact for the City of New York.”
As part of HSBC’s Business Plan for the Planet, the bank has committed to invest up to $1 trillion to help the company’s 1.5 million clients worldwide transition to net zero by 2050. HSBC is committed to achieving net zero operations globally by 2030.
Matt Kozar | firstname.lastname@example.org
Vice President, External Communications, US
HSBC Bank USA, National Association (HSBC Bank USA, N.A.) serves customers through wealth and personal banking, commercial banking, private banking, and global banking and markets segments. It operates bank branches in: California; Washington, D.C.; Florida; Maryland; New Jersey; New York; Pennsylvania; Virginia; and Washington. HSBC Bank USA, N.A. is the principal subsidiary of HSBC USA Inc., a wholly-owned subsidiary of HSBC North America Holdings Inc. In the United States, deposit products are offered by HSBC Bank USA, N.A., Member FDIC, investment and brokerage services are provided through HSBC Securities (USA) Inc., (Member NYSE/FINRA/SIPC) and insurance products are provided through HSBC Insurance Agency (USA) Inc.
For more information, visit https://www.us.hsbc.com/.
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