5 November 2021

HSBC Launches Digital Advertising Campaign in NYC That Emits Colored Light to Encourage Plant Growth

Colored light from digital billboard displays promotes plant growth, chlorophyll absorption and photosynthesis. Click here to view the campaign.

(NEW YORK) – HSBC Bank USA today announced the launch of a new digital out-of-home (OOH) advertising campaign to underscore its commitment to a sustainable future, to coincide with the 26th Annual UN Climate Change Conference (COP26) in Glasgow, Scotland.

These special billboards will run from November 5th – 7th at bus shelters and LinkNYC screens across Manhattan, Queens, and the Bronx. Locations were selected based on their proximity to green space and vegetation. According to research, colored light can encourage plant growth, chlorophyll absorption and photosynthesis. Each digital advertisement will include the following tagline:

“What if blue light from an ad could help NYC stay green?”

The advertising placements are part of a larger six-week campaign to highlight the following key themes: sustainable infrastructure, future of cities, climate tech and commitment to sustainability. The messaging is expected to be viewed over 22 million times.

“During COP26, we’re aiming to show our sustainability commitments in action locally,” said Kerry English, Head of U.S. Marketing at HSBC. “This campaign reinforces the idea that getting to net zero requires bold action, creative thinking and innovative ways of engaging with clients and partners to mobilize the transition to net zero.”

“To get people’s attention, we needed to show rather than tell,” says Ari Elkouby, Executive Creative Director at Wunderman Thompson Canada, who created the advertising campaign for HSBC. “We had the opportunity to use the media available to bring attention to HSBC’s global sustainability commitment and create a positive impact for the City of New York.”

As part of HSBC’s Business Plan for the Planet, the bank has committed to invest up to $1 trillion to help the company’s 1.5 million clients worldwide transition to net zero by 2050. HSBC is committed to achieving net zero operations globally by 2030.

Media enquiries to:

Matt Kozar | matt.kozar@us.hsbc.com
Vice President, External Communications, US

About HSBC
HSBC Bank USA, National Association (HSBC Bank USA, N.A.) serves customers through wealth and personal banking, commercial banking, private banking, and global banking and markets segments. It operates bank branches in: California; Washington, D.C.; Florida; Maryland; New Jersey; New York; Pennsylvania; Virginia; and Washington. HSBC Bank USA, N.A. is the principal subsidiary of HSBC USA Inc., a wholly-owned subsidiary of HSBC North America Holdings Inc. In the United States, deposit products are offered by HSBC Bank USA, N.A., Member FDIC, investment and brokerage services are provided through HSBC Securities (USA) Inc., (Member NYSE/FINRA/SIPC) and insurance products are provided through HSBC Insurance Agency (USA) Inc.

For more information, visit https://www.us.hsbc.com/.

About Wunderman Thompson
At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.  

We are 20,000 strong in 90 markets around the world, where our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities, to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production and technology.

Wunderman Thompson is a WPP agency (NYSE: WPP).   

For more information, please visit us at wundermanthompson.com.